importance of online reviews

Your online reputation is critical to your success, especially if you are in an industry where your target audience looks at reviews.

Consider these stunning facts.

92% of consumers now read online reviews

40% of consumers form an opinion after reading just 1 to 3 reviews

Star rating is the number one factor used by consumers to judge a business

Only 14% of consumers would consider using a business with a 1 or 2 star rating

57% of consumers would use a business with a 3 star rating

86% of people will hesitate to purchase from a business that has negative online reviews

Only 9% of consumers never search for a business online

44% say a review must be written within one month to be relevant

68% say positive reviews make them trust a local business more

43% of consumers search a business by reviews at least one time per month

94% of consumers use a business with a four star rating

80% trust reviews as much as personal recommendations

23% will visit the business premises directly after reading positive reviews

51% of consumers will select a local business if it has positive reviews

On average, a consumer will look at over 10 information sources before making a purchase

Reviews are especially important for local searches as they influence up to 10% of the ranking


If a business resolves its issues quickly and efficiently, 95% of unhappy customers return to your business.

If you need help with your online reviews, contact us.  (702) 533-4799